230 (Lead) Driving Accountability and Empowering Sales Teams for Peak Performance (Jason Bay, Outbound Squad)
Jul 4, 2024
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Jason Bay, co-founder of Outbound Squad, shares actionable leadership takeaways for sales teams including setting public goals, utilizing team champions, involving top performers in training, and calculating sales quotas. He emphasizes accountability, collaboration, and practical skills training to drive sales success.
Regular one-on-one meetings and midweek check-ins enhance sales team accountability.
Leverage top-performing team members to shape enablement sessions for practical training content.
Deep dives
Dial in Your Sales Math
It's essential to reverse engineer your commission earnings down to the revenue needed to hit your target by calculating the number of deals, pipeline coverage, intro calls, and outbound activities required daily.
Enablement on Tactics Over Process
Focusing on practical sales tactics like message crafting, creating standard language, and skill improvement sessions is more valuable than solely training on processes and tools.
Auto Reminders for Prospect Follow-Up
Utilizing reminders for prospect interaction helps in timely follow-ups and ensures engagement. Tools like superhuman can aid in prompt responses and effective engagement with prospects.
Execution Together for Sales Success
Encouraging a culture of mutual execution by engaging actively in prospecting activities with the team, emphasizing participation by executives, and celebrating successes collectively enhances team productivity and motivation.
Hold regular one-on-one meetings, set public goals in team meetings, and use midweek check-ins to monitor and adjust prospecting efforts to ensure accountability and goal achievement.
When implementing new initiatives, enlist team members who excel in those areas as champions. Their involvement and sharing of experiences will enhance adoption and effectiveness across the team.
Utilize top-performing team members to shape and structure enablement sessions. This ensures that training content is practical, comprehensive, and directly applicable to real-world scenarios.
Calculate the number of opportunities and meetings needed to meet sales quotas based on win rates and conversion rates. This systematic approach provides clarity and a roadmap for achieving sales targets effectively.
PATH TO PRESIDENT’S CLUB
Founder & CEO @ Outbound Squad
Owner @ Jason Bay Consulting
Director of Marketing @ Chamber DS, Inc.
Marketing Director & Corporate Sales Trainer @ National Services Group, Inc.