

Q&A with Tommy - Building a System that Attracts and Rewards Great Employees
Tommy Mello shares his journey building a successful garage door business with over 400 employees. He dives into effective recruitment strategies and the importance of robust employee incentives. The discussion includes insights on fostering a positive company culture and improving communication. Tommy emphasizes the need for quick price adjustments and customer-focused sales approaches. He also reflects on the benefits of consolidating business networks and introduces a new membership club aimed at enhancing accountability and insights for growth.
54:02
Empowering Leadership
- Train employees to excel, even beyond your own abilities.
- True leadership involves empowering others, not boasting about indispensability.
Business vs. Job
- One-person operations are jobs, not businesses; businesses thrive even in the owner's absence.
- Hire for tasks you dislike to create a scalable business, starting with phone answering when it becomes bothersome.
CSR Performance Pay
- Pay CSRs a base wage plus bonuses for booked calls, attendance, and other performance metrics.
- Adjust bonus amounts based on booking rate percentages and call volume.
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Intro
00:00 • 2min
Innovative Strategies for Building a Thriving Garage Door Business
01:38 • 15min
Building a Strong Workforce
16:31 • 16min
Navigating Growth Through Pricing and Talent
32:38 • 16min
Strategies for Business Consolidation and Personal Reflections on Opportunity
48:46 • 3min
Gratitude and Growth: Engaging with Listeners and Sharing Business Insights
52:14 • 2min

Grit
The Power of Passion and Perseverance
Angela Duckworth
In this book, Angela Duckworth presents a compelling argument that success is driven more by grit, a fusion of relentless passion and perseverance, than by talent.
She explains what grit is, how to identify and develop it, and how it can be grown through stages such as developing interests, consistent practice, finding a pro-social purpose, and cultivating optimism.
The book is structured in three parts: explaining what grit is and why it matters, how to grow grit from the inside out, and how to grow grit from the outside in, targeting parents, coaches, teachers, and organizational leaders.
Duckworth supports her arguments with personal stories, historical insights, and interviews with high achievers from various fields.

Sales Management. Simplified.
Mike Weinberg
L.J. Ganser
Mike Weinberg's "Sales Management Simplified" is a comprehensive guide for sales managers seeking to improve their team's performance and create a high-performing sales culture.
The book delves into various aspects of sales management, including accountability, coaching, compensation, and recruiting.
It offers practical strategies and frameworks to address common challenges faced by sales leaders.
Weinberg's insights are based on his extensive experience working with sales teams and his understanding of the dynamics of sales organizations.
The book is known for its straightforward approach and actionable advice, making it a valuable resource for sales managers at all levels.

Purple Cow
Transform Your Business by Being Remarkable
Seth Godin
In 'Purple Cow,' Seth Godin argues that traditional marketing strategies no longer work in today's saturated market.
He advocates for the creation of 'Purple Cows' – products or services that are so remarkable they naturally generate buzz and attract attention.
Godin uses the metaphor of a purple cow to illustrate how being ordinary is no longer sufficient; businesses must be bold, innovative, and willing to take risks to stand out.
The book is filled with examples from successful companies like Apple, Starbucks, and JetBlue, and it challenges readers to rethink their marketing strategies to focus on creating truly remarkable offerings.

The Compound Effect
Darren Hardy
The Compound Effect by Darren Hardy is based on the principle that everyday decisions shape your destiny.
The book emphasizes the importance of small, seemingly insignificant actions that, when repeated consistently over time, lead to significant results.
Hardy provides practical advice on creating good habits, eliminating bad ones, and leveraging the compound effect in various areas of life such as finance, health, relationships, and spirituality.
The book stresses the need for a new plan of action rather than more information, and it offers tools and strategies for tracking progress, building momentum, and achieving long-term success.

The Ultimate Sales Machine
Turbocharge Your Business with the 12 Key Strategies of Top Performers
Chet Holmes
Amanda Holmes
In 'The Ultimate Sales Machine', Chet Holmes outlines 12 essential strategies for running a successful business.
The book emphasizes the importance of systems and processes in sales success, teaching employees to work smarter, leveraging marketing effectively, and perfecting every sales interaction.
The updated edition, contributed to by Amanda Holmes, includes new material relevant to modern business, such as core story frameworks and the use of modern marketing mediums.
The book offers practical tools, real-life examples, and proven strategies to help businesses achieve significant improvements in sales performance and overall success.

Fierce Conversations
Achieving Success at Work and in Life One Conversation at a Time
Scott, Susan
Fierce Conversations is a guide to tackling tough challenges and enriching relationships through effective communication.
The book introduces the Seven Principles of Fierce Conversations, which include mastering the courage to interrogate reality, coming out from behind oneself into the conversation, being fully present, tackling tough challenges, obeying instincts, taking responsibility for one's emotional wake, and letting silence do the heavy lifting.
It emphasizes the importance of radical candor and direct communication in both workplace and personal relationships.

The Infinite Game
Simon Sinek
In 'The Infinite Game', Simon Sinek distinguishes between finite and infinite games.
Finite games have known players, fixed rules, and a clear endpoint, whereas infinite games, like business and life, have no defined endpoint and are played to continue the game rather than to win.
Sinek argues that leaders who adopt an infinite mindset, focusing on a 'Just Cause', building 'Trusting Teams', having 'Worthy Rivals', practicing 'Existential Flexibility', and showing the 'Courage to Lead', will build stronger, more innovative, and resilient organizations.
The book uses real-world examples to illustrate the benefits of an infinite mindset and the pitfalls of a finite mindset in business and leadership.

Built to Last
Successful Habits of Visionary Companies
Jerry I. Porras
James C. Collins
Jim Collins
Jim Collins and Jerry Porras's "Built to Last" examines the characteristics of visionary companies, those that have sustained exceptional performance over long periods.
The authors identify key principles that contribute to long-term success, including a strong core ideology, a focus on innovation, and a commitment to continuous improvement.
They analyze a range of companies across various industries, identifying common patterns and best practices.
The book provides valuable insights for leaders seeking to build enduring and successful organizations.
"Built to Last" has become a classic in the field of business strategy.

Built to sell
Creating a Business That Can Thrive Without You
John Warrillow
In 'Built to Sell', John Warrillow provides practical advice on creating a business that can operate independently of its owner.
The book is structured around a story where a business owner, Alex, is guided by his mentor Ted to transform his marketing agency into a sellable business.
Key lessons include running the company as if it will last forever but being ready to sell at any moment, focusing on a specific, non-customizable product or service, creating a positive cash flow cycle, and hiring a sales team to remove the owner from the sales process.
The book emphasizes the importance of making the business repeatable, valuable, and teachable to attract potential buyers.

Scaling Up
How a Few Companies Make It… and Why the Rest Don’t
Verne Harnish
This book, written by Verne Harnish, provides a comprehensive framework for scaling businesses.
It focuses on the four major decision areas every company must get right: People, Strategy, Execution, and Cash.
The book includes the updated One-Page Strategic Plan and the Rockefeller Habits Checklist, which have been used by over 40,000 firms to scale successfully.
Harnish draws on decades of experience advising CEOs and executives, emphasizing the importance of routines, effective meetings, and clear communication to drive business growth and maintain organizational health.

Atomic Habits
James Clear
Atomic Habits by James Clear provides a practical and scientifically-backed guide to forming good habits and breaking bad ones.
The book introduces the Four Laws of Behavior Change: make it obvious, make it attractive, make it easy, and make it satisfying.
It also emphasizes the importance of small, incremental changes (atomic habits) that compound over time to produce significant results.
Clear discusses techniques such as habit stacking, optimizing the environment to support desired habits, and focusing on continuous improvement rather than goal fixation.
The book is filled with actionable strategies, real-life examples, and stories from various fields, making it a valuable resource for anyone seeking to improve their habits and achieve personal growth.

The E-myth
why most businesses don't work and what to do about it
Michael E. Gerber
The E-Myth Revisited by Michael E. Gerber dispels the myths about starting your own business, highlighting that most small business owners are not true entrepreneurs but rather technicians skilled in their trade.
Gerber introduces the concept of the 'E-Myth' and explains that business owners must embody three key roles: the Entrepreneur (the visionary), the Manager (the organizer), and the Technician (the doer).
The book emphasizes the distinction between working 'on' your business and working 'in' your business, and provides practical advice on building systems and processes to ensure a business can run independently of its owner.

The Dream Manager
A business parable about how companies can achieve remarkable results by helping their employees fulfill their dreams
Matthew Kelly
The book tells the story of a fictional company, Admiralty Janitorial Services, which is grappling with high turnover and low morale.
The general manager, Simon Roberts, discovers that the key to motivation is not higher pay or titles, but the fulfillment of employees' personal dreams.
By implementing a 'Dream Manager' program, the company helps employees achieve their dreams, leading to increased performance, lower turnover, and greater productivity.
The book emphasizes the connection between personal dreams and work engagement, providing a step-by-step plan for implementing such a program in any organization.
Tommy Mello is the author of Home Service Millionaire and the founder of A1 Garage Doors, a $100 million-plus home service business with over 400 employees in 16 states. Through HomeServiceMillionaire.com and the Home Service Expert podcast, Tommy shares his experience and insights to help fellow entrepreneurs scale their businesses.
In this special episode of the Home Service Expert podcast, Tommy answered some of our listeners’ most pressing questions about answers your biggest questions about the Vertical Lift Garage Door event, running a one-man operation, CSR performance pay, building a recruiting system, and more...