69 - B2B Influencer Marketing | Kevin "KD" Dorsey (VP of Inside Sales @ PatientPop)

1

Introduction

00:00 • 2min

2

The Concept of Influence or Marketing in B to C

02:09 • 2min

3

The Micro Influencers

03:47 • 2min

4

Influencer Marketing Becomes User Marketing, Right?

05:57 • 2min

5

The Brand Versus Transactional in B to B, Right?

08:09 • 4min

6

The Things That Suck

12:22 • 3min

7

Using Metadata to Build Relationships With Your Customers

15:49 • 3min

8

Then, I'm a Customer of Yours.

18:58 • 2min

9

The Problem Is, You Don't Have Money to Do This in a Cyc.

20:42 • 2min

10

How to Get Your User Base to Proactively Promote You

22:15 • 2min

11

What's the Acquisition Cost of That One Point One?

23:56 • 2min

12

The Right Way to Think About It Is This

25:52 • 3min

13

The White Paper That Never Works

28:38 • 2min

14

Are You Having a Conflict of Interest?

31:03 • 3min

15

You Can Test This With No Cash Out Front, Right?

34:16 • 2min

16

What's the Relationship Between Brand and Customer?

36:11 • 4min