
69 - B2B Influencer Marketing | Kevin "KD" Dorsey (VP of Inside Sales @ PatientPop)
GTM Live
00:00
Influencer Marketing Becomes User Marketing, Right?
i think influenceor marketing is going to go, and whats what we're ust riffing on as i think it becomes user marketing. I might be using the product, but i was not willing to put up my own cash for it. Because i used the tool, i can talk about why i invested. And so i think the companies that can leverage their user bas to start doing some of the marketing for them,. Then to the next level, starting to do the sales for them. That's where, that's what i think becomes the next evolution in inb.
Transcript
Play full episode