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69 - B2B Influencer Marketing | Kevin "KD" Dorsey (VP of Inside Sales @ PatientPop)

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The Problem Is, You Don't Have Money to Do This in a Cyc.

The problem is cause people are going to measure that based on how many demo requests they got that day. But the long term impact is weg greater, and it's in the gray. And c f os and Os don't like the gray. I thinkth that becomes an unbreachable mote. If you just go look at be to see from the two thousand nine to two thousand 15 category billion dollar companies in revenue were built on influencor marketing. Jim shark is one of them. It's like, it'sd but like, jim shark built a billion dollar company on influencer. Now they do brand stuff, but it was all influence or marking on insig

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