The Right Way to Think About It Is This

i've been thinking about this. The right way for companyes to think about this actually have two so i'll break it in, but i think both of them can work is thinking about it as if it's like an endorsement deal. So how jordan gets pared up with nike and what? And what happened to nike after JORDAN got pared down with Nikes? I love the idea of giving themike exclusive, nice things,. Bata features, a gear, whatever they are. They become like that type of thing. Am not entiretys the wrong word, but, like, is it a, i can't find the word. Will brainstorm this lie