69 - B2B Influencer Marketing | Kevin "KD" Dorsey (VP of Inside Sales @ PatientPop)
GTM Live
00:00
The Things That Suck
The incentive game can work here. It's because i'm not willing to risk my reputation for 20 grant. We couldn't go out and promote a product even if we were geting paid for, because it would come back to us. The reason that they don't bring them in at the beginning versus the end is because these people are not like full time references for you,. You're not paying them, and you only have so many that you go to.
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