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69 - B2B Influencer Marketing | Kevin "KD" Dorsey (VP of Inside Sales @ PatientPop)

GTM Live

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What's the Relationship Between Brand and Customer?

This is not new. It's just a little bit new to sas. People stop listening, right? Because it's like our he's over indorsed. Companies are so figured out about what they can extract, they need to figure out what they need to give in order for this relationship to really work. If you believe that the thei're giving you money so that you give them a product, that's not a relationship. That is a transaction. No matter how long the sales cycle is, it's still a transaction,. build that relationship where they're wiling to talk about you positively behind your back. Now you're gone some place. So we'll see. Im

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