69 - B2B Influencer Marketing | Kevin "KD" Dorsey (VP of Inside Sales @ PatientPop)
GTM Live
00:00
The Brand Versus Transactional in B to B, Right?
Keen: B to b is a dangerous place because people think about it so transactionally. People would rather lose money the way they know how than make money in a new way, he says. Keen: I'm going to publish information about the things that i believe in,. and the people that also believe in them will come and buy your stuff if that's what it is.
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