S03.EP15 - Verbal Brand Identity with Nihilo

1

Introduction

00:00 • 3min

2

What's the Difference Between Brand and Poetry?

03:22 • 2min

3

Building a Brand From a Concept

05:16 • 3min

4

How Do You Define Verbal Identity?

08:33 • 2min

5

Casamaka - What's the Verbal Identity?

10:14 • 2min

6

Casamaca - The Language and the Tone of the Brand

12:26 • 2min

7

Is This a Premium Brand?

13:57 • 3min

8

We're Playing With Topography

17:04 • 1min

9

What's Your Strategy Process?

18:21 • 3min

10

What's the Difference Between Verbal Identity Writing and Copywriting?

21:35 • 2min

11

How Do You Define Verbal Identity Versus Copyrighting?

23:24 • 2min

12

Do You Use Any Tools Like Archetypes to Uniform That Personality?

25:37 • 2min

13

Is Your Strategy Setting the Tone for Your Brand?

27:23 • 2min

14

How Do You Build a Brand That's Practical and Sustainable?

29:20 • 2min

15

Building Retainers Is a Smart Business Approach

31:41 • 2min

16

Do You Really Want to Do More Training Sessions?

33:57 • 2min

17

How Do We Get This Brand Into a Company?

35:28 • 2min

18

Do You Have a Voice Tone Guideline?

37:24 • 2min

19

Alexicon for the Casamalca Brand

39:20 • 2min

20

Is There a Strategy for Branding?

41:11 • 3min