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S03.EP15 - Verbal Brand Identity with Nihilo

JUST Branding

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What's the Difference Between Verbal Identity Writing and Copywriting?

There's really two types of brands we work on. Takela, in recent years, has become much more like a luxury tokila market. We do have some information about those customers, but not a ton. Is the gaal, which it will be targeted more towards people who have an interest in saving, savouring the actual beverage as opposed to just taking shots and having fun. And that's, that's really an emerging market.

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