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S03.EP15 - Verbal Brand Identity with Nihilo

JUST Branding

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Building a Brand From a Concept

The way we am create a brand is by taking all our strategic frameworks and trying to distil that into a concept. We really like to keep that concept singular in most cases, and figure out all the different ways we can communicate that concept across touch points and through different mediums. The entire brand became revolved on this very coor concept of the queendom, and kind of this idea mike, welcome to the house of the queen.

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