S03.EP15 - Verbal Brand Identity with Nihilo
JUST Branding
How Do You Define Verbal Identity?
In general, we do create like a very coarse strategic framework. We go through a pretty andepth grand strategy process for most of our clients. The concept is neither visual nor verbal. It's conceptual. So it's like it's an idea. And then we really figure out how to build thatcon out. Sometimes the product design needs to come first. In the case of casamaca, because it is a physical product,. We really had to design the bottle before we could build out the rest of the brand touch points.
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