S03.EP15 - Verbal Brand Identity with Nihilo
JUST Branding
00:00
Is Your Strategy Setting the Tone for Your Brand?
"To do amazing creative work, you still need to have the strategy set right," she says. "It would be a little bit inappropriate to bring such an intimate tone to, like, a betobe soft for a company." She adds that there's an initial focus on this type of stuff, and then three years down the line, things can kind of drift away.
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