
S03.EP15 - Verbal Brand Identity with Nihilo
JUST Branding
00:00
Do You Use Any Tools Like Archetypes to Uniform That Personality?
Do d use any tools like archetypes to uniform that the personality? It sounds very like the love archetype, very seductive and sensory. I think maybe you're right that intuitively, we do develop an archetype for o brand, but it's not something you really define. M we have sort of other ways of defining things that just work better for us.
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