JUST Branding cover image

S03.EP15 - Verbal Brand Identity with Nihilo

JUST Branding

00:00

Do You Use Any Tools Like Archetypes to Uniform That Personality?

Do d use any tools like archetypes to uniform that the personality? It sounds very like the love archetype, very seductive and sensory. I think maybe you're right that intuitively, we do develop an archetype for o brand, but it's not something you really define. M we have sort of other ways of defining things that just work better for us.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app