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S03.EP15 - Verbal Brand Identity with Nihilo

JUST Branding

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How Do You Define Verbal Identity Versus Copyrighting?

Soyo: Life, your brand is more than the logo. Can approach people to inherently build your brand and then express it through whatever mediums you're expressing it to. We see a direct parallel that to verbal identity versus copyright. And copyriting is a verbal asset, but it's not actually creating the cor foundational verbal brand.

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