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The Bravado Pod

Scaling SMB to $30M, Investing in RevOps Early, and Stage-appropriate Sales Hiring with Kyle Norton

Feb 5, 2025
Kyle Norton, CRO at Owner.com and former lead at Shopify, shares his expertise on scaling SMBs in the SaaS landscape. He highlights the necessity of adapting sales strategies at each milestone, explaining how to identify a startup's potential for growth. Norton emphasizes the importance of early investments in RevOps and shares tips on hiring the right sales leader. He also discusses the balance between remote and in-office work and the key traits that define a successful sales team, making this a must-listen for startup founders and sales leaders alike.
01:17:34

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Kyle Norton emphasizes that a dynamic sales playbook, adapted at each company milestone, is crucial for scaling from $2M to $30M ARR.
  • Early investments in Revenue Operations streamline processes, significantly contributing to accelerated growth and scaling efforts in emerging companies.

Deep dives

The Importance of Bold Bets for Growth

Making bold bets is crucial for sustaining growth in a company, even when business is doing well. A mindset focused on continuous improvement and expansion can lead to faster growth in future years, as reflected in the intention to exceed 2024's performance. Leaders are encouraged to prioritize understanding what is possible rather than just aiming for set targets provided by finance or boards. This strategy allows organizations to strive for extraordinary outcomes beyond traditional expectations.

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