AI Snips
Chapters
Transcript
Episode notes
Brains Prefer Narrative Over Facts
- Humans make sense of the world through narrative, so non-narrative communications fail to engage the limbic brain.
- Use a problem-complication-resolution structure to trigger pattern-seeking and emotional decision-making.
Use ABT Then Five Elements
- Use the ABT (And, But, Therefore) to structure any message into agreement, complication, and consequence.
- Combine ABT with the five primal elements to tell a concise anecdote that connects emotionally in under 90 seconds.
Tell One Person's Story
- Boil communications down to individual stories about one person who was helped rather than listing features or broad impact.
- Use time, location, single protagonist, surprising outcome and aha to make the anecdote memorable.