#372: Your MBA Class on Business Storytelling in Under 60 Minutes
Business of Story
00:00
Brand Trust and Story Telling - The Velcro to Collaboration
"All i think of story telling is the velcro to collaboration. When you're collaborating with someone, you are connecting two worlds coming together to collaborate to create a third better thing," he says. "There is no reason, logic, opinion or assertion that is going to connect you as deeply to that homo sapient sapient story telling animal sitting across from you."
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