#372: Your MBA Class on Business Storytelling in Under 60 Minutes
Business of Story
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The Singular Narrative
As a brand for profit non-profit world, you have to get super clear on what your singular narrative is. Think of nike's singular narrative? Just do it. Get it off your ass. And then they've got all these stories in product lines that back up that whole mantre,. What's ar being be singular narrative. Your home away from home. It's even simpler than that. You very close belong anywhere.
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