#372: Your MBA Class on Business Storytelling in Under 60 Minutes
Business of Story
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The Relevance of Story Telling in Marketing Communications
Howell cark has more than 35 musi experienced in brand market. He is the host of business of story b podcast ranked among the top ten% down loaded odcasts in nhe world. Story telling has helped brand row by as much as 600 %, he says. Howell: You are selling to a human being and you need to be narrative,. not non narrative.
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