#372: Your MBA Class on Business Storytelling in Under 60 Minutes
Business of Story
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The First Syllable of Numbers
Numbers don't have an impact on us unless we have them in the context of a story. Can you really get your head around materneys supplies for 596 thousand mothers and babies to forty nine hospitals? No. Tell me about one mother. Show me really quick what it has meant to her by getting this to her, in the impact it had on its child. That's the thing that i'm always looking for. This is all well and good, but these numbers mean nothing to our brain. We are incredibly grateful for everything you have helped us to achieve so far. Every day you are saving children's lives.
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