#372: Your MBA Class on Business Storytelling in Under 60 Minutes
Business of Story
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The R O I of Story Telling
Karen: Miscommunication is costing American businesses one point two trillion dollars annually. Using these basic frameworks, get story into your marketing and communication strategy at every juncture - she says. Karen: As you start changing, measure everything from conversions on line, click through rates in your e mails to chequs written to your non profits.
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Transcript
