App Marketing by App Masters

Product Led Growth with OkCupid's Head of Product Marketing

May 8, 2023
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Episode notes
1
Introduction
00:00 • 2min
2
How to Build Revenues With Okay Cupid
02:16 • 6min
3
How to Build a Badge for OKCupid
08:11 • 2min
4
How to Reengage Users With Push Notifications
10:38 • 2min
5
How to Use Keep It in a Dating App
12:57 • 2min
6
How to Increase Brand Awareness and Perception With Product Features
15:15 • 2min
7
How to Measure the Success of a New Dating App
17:07 • 3min
8
How to Break Into a Saturated Market With a Dating App
20:25 • 2min
9
How to Start a Dating App in a Niche Market
22:38 • 2min
10
How to Prioritize Your Product Roadmap
24:42 • 2min
11
How to Optimize Your Paywalls
26:32 • 3min
12
The Importance of Day One Retention
29:14 • 2min
13
How to Use Push Notifications in a Dating App
31:31 • 2min
14
The Importance of Variety in Onboarding
33:19 • 3min
15
How to Increase Conversion Rates With Google Translate
36:06 • 2min
16
How to Come Up With New Questions for Google Play
38:08 • 2min
17
What's Your Ideal Date?
40:08 • 1min
18
How to Grow Downloads With a Dating App
41:37 • 3min
19
Why Astronauts Use Linux?
45:07 • 2min
20
How to Promote Your App to Your Users
46:42 • 3min
21
Feedback Makes the World Go Round
50:11 • 2min
22
How to Prioritize Feedback on Your App
52:36 • 2min
23
How to Price Your Subscriptions Effectively
54:52 • 2min