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Product Led Growth with OkCupid's Head of Product Marketing

App Marketing by App Masters

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How to Measure the Success of a New Dating App

Shooting your shot dating app is with us. We recorded it's on YouTube forever. How do you measure the success of a new feature? It's dependent on the feature, but largely with these product marketing features that we focus on first and foremost is engagement and adoption. Not every feature is going to be one size fits all and work for everyone. And then ultimately the metrics we really look at are, is this improving the experience for people which generally speaking is, are they getting more likes?"

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