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Product Led Growth with OkCupid's Head of Product Marketing

App Marketing by App Masters

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How to Start a Dating App in a Niche Market

Jane: "I always like to start in the niche market, right? Like, like you think about OKCupid, you're not going to beat them" Steven: "There's certainly a lot of overlap with dating apps. A lot of dating apps have similar all-acart features like booze being shown more people." Jane: "We really don't think too much about if someone else creates a certain feature or whatever"

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