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Product Led Growth with OkCupid's Head of Product Marketing

App Marketing by App Masters

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How to Increase Brand Awareness and Perception With Product Features

In 2021 when Roe versus Wade was overturned, again, we saw the same thing that we had seen four years prior of people just really being reinvigorated. And so we released the I'm pro choice badge and got over 5 billion media impressions around. You know, especially like with something that's so emotional as creating a relationship. These are things that are super important to our users. We think using every marketing lever you can really, really can help drive and get the most out of each feature that you create.

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