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Product Led Growth with OkCupid's Head of Product Marketing

App Marketing by App Masters

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How to Build a Badge for OKCupid

The 15 questions and onboarding are delivered in various different ways. Sometimes we use CRM, like our push notification, email, et cetera, to drive users to a particular question. It's also a great means of driving engagement with users who maybe don't have as much attention in bounds. And again, it's a real benefit to the user to answer more questions because the more we know about you, the better we can match you with other people who share your same ideologies and values.

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