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Product Led Growth with OkCupid's Head of Product Marketing

App Marketing by App Masters

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How to Use Push Notifications in a Dating App

You should do it during the onboarding process. I think just making the benefit of having notifications on is super important. And then, you know, I think when he does these vertical, I mean, horizontal screenshots, it takes up too much space. So I would try to do the horizontal just so I can show off more of my features within the app store.

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