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Product Led Growth with OkCupid's Head of Product Marketing

App Marketing by App Masters

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How to Break Into a Saturated Market With a Dating App

Jack: I think first and foremost to the point of breaking in, having your key differentiator is so important. Ricardo: If you're working on a smaller, newer version of a dating app, what kind of budget would you say is really needed to break into a pretty saturated market? George: We ought to go sipping soon. Stand up paddle boarding. Angelina's here. And then Ricardo's got a question.

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