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Product Led Growth with OkCupid's Head of Product Marketing

App Marketing by App Masters

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How to Grow Downloads With a Dating App

John: I think a marketing thing that would be great for you to drive downloads is brand ambassadors at events that are already happening. You have a physical person there at the event who can really talk to you about the app. Another thing more so on the App Store side is you can always submit an app event, which this app particularly could benefit from. John: We've seen a 20% increase in iOS registrations the day that we've had like the today tab feature. So it can certainly drive growth for you there.

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