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Product Led Growth with OkCupid's Head of Product Marketing

App Marketing by App Masters

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How to Use Keep It in a Dating App

We were the very first dating app to release over dozens of gender and orientation options that users can identify as. We recognize that orientation and gender are fluid, right? So you can change it whenever you want. And I think that that's really important, something we're proud of. Sometimes what would happen is not on an okay, keep it, but elsewhere,. You know, it still was being matching you on a binary system. The algorithm is super robust, super complex. It really does like respect all those things that how you identify. But yeah, it's super important to us that we don't want to lose trust from our users.

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