S03.EP14 - The Brand Mindset with Ezequiel Abramzon

1

Introduction

00:00 • 3min

2

How Do You Explain Facts?

03:29 • 3min

3

Brand Strategy - What Does It Really Mean to You?

06:40 • 2min

4

Is There More Than That?

08:39 • 6min

5

Is Self-Awareness a Major Issue?

14:16 • 2min

6

Building a Coherent Culture in the Organization

16:27 • 5min

7

The Challenge as a Strategy Is, What Does the Customer Value?

21:05 • 3min

8

What's the Next Values Conversation?

24:27 • 4min

9

Market Research

28:26 • 3min

10

I Love That. Is That Really What You Need to Do?

31:25 • 2min

11

What's Trade Number Three? Long Term Thinking

32:59 • 2min

12

Do You Have a Long-Term Strategy?

35:13 • 5min

13

The Definition of Everything You Need to Be Clear

40:10 • 1min

14

Clarity Is So Powerful

41:38 • 2min

15

How to Build a Story Into Your Brand

43:09 • 3min

16

Building a Brand Experience

45:59 • 3min

17

Six Components of a Brand Mindset

48:59 • 4min

18

Are You Looking for Clients?

53:05 • 3min