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S03.EP14 - The Brand Mindset with Ezequiel Abramzon
JUST Branding
Do You Have a Long-Term Strategy?
Disney wouldn't be where it is if it didn't adjust first. Think long-term, right? Every year we tended to assess a five-year plan. So you have a plan long term, but things change, so you need to adapt to that change and move on. Have patience, don't rush it. Same long term is actually not rushing, it's living it the way it is. Wait for the market to evolve and following the trends in the right moment. Clarity: What's your uniqueness and what's the value that you provide to them? What's your position in the marketplace? Who's competing with you? And all of these are available for you to do
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