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S03.EP14 - The Brand Mindset with Ezequiel Abramzon

JUST Branding

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What's the Next Values Conversation?

"There is no playbook. You've got to deal with existing people, existing cultures, existing teams," says Jacobs. "Put a customer in the center of every decision that you make in your business and your strategy", he adds. 'You will be like a customer avatar sitting in every single meeting' -- Jacobs.

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