S03.EP14 - The Brand Mindset with Ezequiel Abramzon
JUST Branding
Is There More Than That?
A brand mindset is the set of principles, beliefs or attitudes that shape how you think about your brand and how you make decisions about your business. I define these six traits that help us identify that we are actually exercising that mindset. These include self awareness, customer centricity, long term thinking, clarity, inspirational and experiential. And more importantly, you're not only aware of who you are, but also what you are - which is something very difficult for people to talk about.
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