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S03.EP14 - The Brand Mindset with Ezequiel Abramzon

JUST Branding

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What's Trade Number Three? Long Term Thinking

I've got one client in the building industry that is a massive building, contractors here in the UK. They hired me to do their customer forums and to kind of interview customers. I actually quite enjoy that kind of work. And they built a whole strategy around some insights that we found then they built the strategy,. But then thankfully for me it's a nice little contract because every year I've got some time with the same sort of group of customers or at least from the same businesses that they operate with. All right, what's the next one? What's trade number three? What's a long term thinking? Yeah, let's talk about that.

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