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S03.EP14 - The Brand Mindset with Ezequiel Abramzon

JUST Branding

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Six Components of a Brand Mindset

What are the emotions that your brand wants to evoke? It's a very plain question, very simple. Nobody knows. How do you experience the brand? I believe that a brand is a living thing. It's an organism that you need to feed. So you need to join that journey and evolve with your customers. Always checking in how things are going. You can go to HelloLano.com or LinkedIn for more information.

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