Brand Strategy - What Does It Really Mean to You?

Ezekiel: I like to explain brand as the, what people feel about a product service or organization. And brand strategy is the overarching plan to actually create or manage that meaning evoke those feelings and actually make money. So how do you see it before we get into the new degree? Okay. Just your point of view, your lens on brand and brand strategy. What does that actually entail for your clients or who you work with? You're not going to get any innovation from my definitions. Yeah. All right. The problem was, or is that I guess the majority of businesses don't have a strategy. They have no idea or no plan to win long term. Ezekiel: Yes