S03.EP14 - The Brand Mindset with Ezequiel Abramzon
JUST Branding
Building a Coherent Culture in the Organization
How do you get a sense check of that? How do you start to unpick that, to give people a sense of how aware they are? I think by building a cohesive culture, you actually make people more aware of what you stand for and what you want for the business in the future. And also processes and systems, people systems and business systems for you to cross pollinate information across silos which are terrible in big companies.
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