S03.EP14 - The Brand Mindset with Ezequiel Abramzon
JUST Branding
The Challenge as a Strategy Is, What Does the Customer Value?
When I left Disney, I realized that I knew so much about big corporations and big brands. But when it comes to small companies, not everything applies. So I started studying and reading hundreds of books in order to actually find the best tools for what I do. And the thing that I struggle the most is how we build values. That's probably an open discussion.
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