UI Breakfast: UI/UX Design and Product Strategy

BDTP. SaaS Positioning with Marc Thomas

Jan 3, 2022

47:10

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Highlights

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Episode notes

How to Build a Wealth Management Tool for Your Clients

04:47

Market Intimacy - What's the Difference?

05:19

What Is Positioning and What Is Good Positioning for Se?

01:44

Introduction

2min

What Is Positioning and What Is Good Positioning for Se?

2min

Do You Know How to Position a Company?

3min

The Seven Steps to a Sassposition in Canvas

2min

How to Build a Wealth Management Tool for Your Clients

5min

Can You Use It for Your Own Marketing?

5min

All in One Is the Selling Point

3min

The Most Common Promise Your Competitors Make to Prospects?

2min

Do You Want to Put Down a Common Promise or Do We Want to Find Ours?

2min

10.

Do You Want to Go for Something That's More Marked in the First Division?

2min

11.

How Do You Get Results Differently From Any One Other?

1min

12.

Market Intimacy - What's the Difference?

5min

13.

Is Your Brain Doing Things All the Time?

4min

14.

Copywriting - The Promise and the Premise

2min

15.

Are We Going All in or Should We Just Name the Features?

4min

16.

Do and Don't When It Comes to Positioning?

2min

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Marc Thomas, head of growth at Powered by Search. You'll learn why positioning is crucial for your SaaS business, the step-by-step framework for defining your positioning statement, some examples of SaaS positioning, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

Powered by Search — Marc’s place of work
Obviously Awesome — a book by April Dunford
How We Used April Dunford’s 10-Step Method to Overhaul Positioning at Userlist
The Saas Positioning Canvas
Blink — book by Malcolm Gladwell
Powered by Search blog
Follow Marc on Twitter

Sponsor

This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.

Interested in sponsoring an episode? Learn more here.

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UI Breakfast: UI/UX Design and Product Strategy

BDTP. SaaS Positioning with Marc Thomas

How to Build a Wealth Management Tool for Your Clients

Market Intimacy - What's the Difference?

What Is Positioning and What Is Good Positioning for Se?

Show notes

Sponsor

Leave a Review

Get the Snipdpodcast app

AI-poweredpodcast player

Discoverhighlights

Save anymoment

Share& Export

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Get the Snipd
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