Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Introduction
00:00 • 2min
What Is Positioning and What Is Good Positioning for Se?
02:19 • 2min
Do You Know How to Position a Company?
04:03 • 3min
The Seven Steps to a Sassposition in Canvas
06:38 • 2min
How to Build a Wealth Management Tool for Your Clients
09:06 • 5min
Can You Use It for Your Own Marketing?
13:53 • 5min
All in One Is the Selling Point
18:57 • 3min
The Most Common Promise Your Competitors Make to Prospects?
22:10 • 2min
Do You Want to Put Down a Common Promise or Do We Want to Find Ours?
23:52 • 2min
Do You Want to Go for Something That's More Marked in the First Division?
25:51 • 2min
How Do You Get Results Differently From Any One Other?
27:25 • 1min
Market Intimacy - What's the Difference?
28:55 • 5min
Is Your Brain Doing Things All the Time?
34:14 • 4min
Copywriting - The Promise and the Premise
38:17 • 2min
Are We Going All in or Should We Just Name the Features?
40:37 • 4min
Do and Don't When It Comes to Positioning?
44:59 • 2min