BDTP. SaaS Positioning with Marc Thomas
UI Breakfast: UI/UX Design and Product Strategy
Market Intimacy - What's the Difference?
The positioning statement is what everyond thinks positioning is. It's really just the end product of all the work that comes before that we've just talked about. The next one is, how have you helped your customers mitigate their mistakes? Or alternatively, what has your product helped them achieve that resulted in increased speed, certainty or insight? So this one is usually a place to share some specific stories. And ultimately, that's why thet positioning statement a, again, i can't quite share that, but it reflects, it reflects that specific point.
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