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BDTP. SaaS Positioning with Marc Thomas
UI Breakfast: UI/UX Design and Product Strategy
Copywriting - The Promise and the Premise
The promise basically helps you understand why your competitors are so bland. The premise, i don't know f a base camp, mister bean, doesn't have to be crazy at work. Aha, where does that come through their brand? It's literally the title of one of their books. My experience is no, am. You shouldn't try and copy your custom your competitors,. Once you've got feature paroty, or you nail your custom of plain point so well that you don't need feature parrity at allyo go your own way and do your own thing.
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