UI Breakfast: UI/UX Design and Product Strategy cover image

BDTP. SaaS Positioning with Marc Thomas

UI Breakfast: UI/UX Design and Product Strategy

CHAPTER

How to Build a Wealth Management Tool for Your Clients

Every company is unique, and because our clients are our clients, i've got to anonymize this. We start with a desire, ok? So target customer. Then we move on to talk about some of the, kind of the job titles. And then finally, in this kind of desire section, we'd ask like, okewill, lk, why can't they fix this themselves? Any one can build a product. Why haven't they solved their problem already? Because often that thing is what sass companies don't think about,. Like, why aren't our customers buying this product?, he says.

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