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5min chapter
BDTP. SaaS Positioning with Marc Thomas
UI Breakfast: UI/UX Design and Product Strategy
Can You Use It for Your Own Marketing?
You can be classified as different market categories easily. Each one of those customers is using your product for a different thing, solve a different problem. The amount of time that each one of those people is going to use the product for is different. And so ultimately, your value, your lifetime value, is different for each one of them. Now take all f those things and then work out what the total opportunity is for each of them in terms of literal money.
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