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BDTP. SaaS Positioning with Marc Thomas
UI Breakfast: UI/UX Design and Product Strategy
Do You Want to Put Down a Common Promise or Do We Want to Find Ours?
The premise is basically the common belief that all your prospects have about their problem industry. It's important because it tells you something about pain. In a lawing example, lawyers are frequently coming out of their unow office and they're saying to the office manager, he we ther hacks my paper gone like, why haven't i billed this client? Why haven't i heard from this person? And just in asking that question and getting a couple of answers from different parts of the organization, the people on the call, you start to get a pretty good idea of, likeot common tropes that you can play to in this industry.
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