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BDTP. SaaS Positioning with Marc Thomas
UI Breakfast: UI/UX Design and Product Strategy
Is Your Brain Doing Things All the Time?
The brain does all sorts of things and makes choices based on things that you mayb can't articulate. That's because your brain does things all the time, right? Same thing about people who work in a business for a while. And that's why we try to get different stakeholders from different parts of the business involved in this. It's because for 90 minutes we focus on the best of the customer pain points. At the end, you end up with what i would like to kind of o, is perfect, perfect jewel ofa positioning statement.
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