This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

Could You Sell Your Content Marketing Division? (336)

Aug 12, 2022

01:12:56

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Highlights

AI Chapters

Episode notes

Remote Learning Isn't as Good as in Person Learning

01:29

Dealing With the Work From Home Fall Out

05:37

Is There a Multiplier in Content Marketing?

03:09

Introduction

3min

I've Never Been Deposed, and I Never Got Paid

2min

The Electro Voice Microphone Is What the NPR Folks Use

2min

Do You Have Trouble Distinguishing Between Us?

3min

The New York Times - What's Anothero?

2min

The Assassin Movie Review

2min

You're on All of Em, Every Single One of 'Em

2min

You've Subscribed to Almost Everything on the Planet

3min

Disney Beats Wall Street Expectations

2min

10.

Do You Think Netflix Is Going to Be the Dominant Player?

2min

11.

Disney's Stock Price Is Just Getting Started

2min

12.

Disney Plus Disney

2min

13.

You're Going to Be an Inner Face to Streaming Media

2min

14.

Do You Think the Recessions Are Over?

3min

15.

Axios Acquired by Cox Enterprises

2min

16.

What a Huge Success Story for Axios

5min

17.

Local Media

2min

18.

Is There Such a Huge Opportunity for Value Creation With Local Journalism?

4min

19.

Is There a Multiplier in Content Marketing?

3min

20.

Do You Know How to License Out Brand Oriented Assets?

3min

21.

Lift, the Ride Hailing Company, Has Formed a New Business Unit to Consolidate and Expand Its Advertising Offerings

2min

22.

Is There a Way to Generate Revenue?

2min

23.

I Think the Fight for the Car Is Absolutely Going to Happen

2min

24.

I'll Go First. I'm Going First. And That's It.

2min

25.

Slots Streaming Is Not That Bad

2min

26.

X C C Is Making Money Online, Right?

2min

27.

You Can Use Cryptocurrency to Make Money on the Internet, Right?

3min

28.

Dealing With the Work From Home Fall Out

6min

29.

Remote Learning Isn't as Good as in Person Learning

1min

30.

You Know, I'm a Coter, Not Everybody's a Coter.

3min

This week Joe and Robert cover the big news out of Disney. Do they really have more subscribers than Netflix? Are they the greatest media company of all-time? (the answer is yes)

Axios sells to Cox Enterprises, creating a local media opportunity that may be unprecedented. At the 5x revenue valuation, the boys ponder how a content marketing division could be valued (revenue or not).

Lyft creates a media division...but the real story is the ongoing diversification of audience and customer revenue.

Rants and raves include online gambling content and whether it's better or worse to work from home.

This week's links:

Disney's Upside Surprise

Axios Sells

Media Exit Multiplier

Lyft's Media Operation

xQc Wagers $685 Million

Malcolm Gladwell on Working from Home

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