This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

Could You Sell Your Content Marketing Division? (336)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

CHAPTER

What a Huge Success Story for Axios

Emal: Why was axio so successful when others haven't been? He says they have a very specific style of the bullet points, and they stick with it on every platform. They generally have one corps editor that contributes the contents for each type of news letter he offers. Emal: I don't think everyone in content marketing consultancies want to go after this kind of niche audience.

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